Search Engine Optimization
SEO Prices
Pay Per Click Management
PPC Prices
Social Media Marketing
SMM Prices
Online reputation Management
ORM Prices

ACCREDITATIONS




 
FREQUENTLY ASKED QUESTIONS (FAQs)

Generic Definitions & Details

This FAQs Section contains generic working definitions and details about our services to get you started. Please do not hesitate to call us at +65-64020059 or email us, if this section does not contain the necessary answers to your questions.

Search Engine Optimization a.k.a SEO
Search Engine Marketing a.k.a SEM
Pay Per Click a.k.a PPC
Social Media Marketing a.k.a SMM
Online Reputation Management a.k.a ORM
Site Usability Analysis
Google Web Analytics Services
Authority Building
Campaign Tracking

    

Search Engine Optimization a.k.a SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural (organic) search results for targeted keywords.

To receive considerable traffic from the search engines, your website must be at least in the Top 30 positions within the search results, and preferably within the Top 10, considering the fact that approximately 90% of the searchers do not look past 3rd page.

Our SEO services also target various types of search (Universal Search), including local search, image search, video search and industry-specific vertical search engines.

Back To Top

Search Engine Marketing a.k.a SEM

Our search engine marketing, or SEM servivce is a form of internet marketing that seeks to promote websites by increasing their visibility in various search engines (Google, Yahoo!, MSN) via paid listings or sponsored search listings.

Our search engine marketing service also includes submission of sites to major directories and developing online marketing strategies for businesses or organizations.

Back To Top

Pay Per Click a.k.a PPC

Pay Per Click (PPC) is an internet advertising model deployed on various search engines, mainly Google, Yahoo! and MSN.

Search Sponsored or Paid Listings - Advertisers bid on keyword phrases relevant to their target market and receive ad impressions or traffic when a search query matches the keywords list. Such advertisements usually appear adjacent to or above the natural or organic search results.

Content Ad Listings - Advertisers usually pay a fixed price for a click on content websites. Such advertisements appear anywhere on the website where the webmaster or blogger chooses.

Back To Top

Social Media Marketing a.k.a SMM

Social media marketing is the process of sharing and discussing information with the targeted audiences via extensive use of social media networks such as Sphinn, Stumble Upon, Digg, Facebook, etc. This approach helps to drive quality traffic, build brand awareness and often develop natural links which contribute to the search engine optimization process.

Back To Top

Online Reputation Management a.k.a ORM

Online Reputation Management is the process of tracking an organisation's actions, and the public consumer's opinions about the organization. Immediate response in the most appropriate manner towards negative findings will then be carried out to minimize the negative impact on the organization.

Pre-emptive measures will also be employed to prevent negative mentions from ranking for your business name, services or products in the organic search results.

Back To Top

Site Usability Analysis

Site Usability Analysis is the process of identifying and eliminating obstacles that prevent site users from achieving their objectives. The goals of this particular service is to improve conversion rate, bounce rate, click through rate and help end-users to navigate the site with ease. This is also an approach to:
  • Make web sites easy to use and understand for an end-user.
  • Deliver information to end-user in a clear and concise way
  • Place important information or elements on the correct areas of a web page.
  • Offer choices to end-users in an obvious manner.
  • Clear Call To Actions and explanation of the consequences of an action.

Back To Top

Google Web Analytics Services

Google Analytics is backend software developed by Google that provides comprehensive information about the performances of a website. Information includes geographical locations of visitors, conversion rate, bounce rate, click through rate, etc. A professional evaluation will assist you in understanding in depth information about your website.

Back To Top

Authority Building

Authority building is the process of assisting companies in establishing themselves as the authority for targeted topics or industries by constant creating or engaging in authoritative content. The benefits of being perceived as an authority of targeted topics or industries include: (a) Increasing awareness (b) Increased in sales leads (c) Free promotion of your services or products (d) Improving rankings in the SERPs.

Back To Top

Campaign Tracking

Campaign tracking service is the process of identifying and analyzing a campaign performances based on activities on the website generated by the particular campaign.

For example, an advertising campaign on an external site can be tracked and analysed by attaching a variable on the external link. When a user clicks on the link, reports can be generated to study the performances of the advertising campaign.

Back To Top

Our Organization  •   Privacy Policy  •   Disclaimer  •   Contact Us