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FREQUENTLY ASKED QUESTIONS (FAQs)
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Generic Definitions & Details
This FAQs Section contains generic working definitions and details about our services to get you started. Please do not hesitate to
call us at +65-64020059 or email us, if this section
does not contain the necessary answers to your questions.
Search Engine Optimization a.k.a SEO
Search Engine Marketing a.k.a SEM
Pay Per Click a.k.a PPC
Social Media Marketing a.k.a SMM
Online Reputation Management a.k.a ORM
Site Usability Analysis
Google Web Analytics Services
Authority Building
Campaign Tracking
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Search Engine Optimization a.k.a SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site
from search engines via natural (organic) search results for targeted keywords.
To receive considerable traffic from the search engines, your website must be at least in the Top 30
positions within the search results, and preferably within the Top 10, considering the fact that
approximately 90% of the searchers do not look past 3rd page.
Our SEO services also target various types of search (Universal Search), including local search, image search,
video search and industry-specific vertical search engines.
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Search Engine Marketing a.k.a SEM
Our search engine marketing, or SEM servivce is a form of internet marketing that seeks to promote websites by
increasing their visibility in various search engines (Google, Yahoo!, MSN) via paid listings or sponsored search listings.
Our search engine marketing service also includes submission of sites to major directories and developing online
marketing strategies for businesses or organizations.
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Pay Per Click a.k.a PPC
Pay Per Click (PPC) is an internet advertising model deployed on various search engines, mainly Google, Yahoo!
and MSN.
Search Sponsored or Paid Listings - Advertisers bid on keyword phrases relevant to their target market and receive
ad impressions or traffic when a search query matches the keywords list. Such advertisements usually appear
adjacent to or above the natural or organic search results.
Content Ad Listings - Advertisers usually pay a fixed price for a click on content websites. Such advertisements
appear anywhere on the website where the webmaster or blogger chooses.
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Social Media Marketing a.k.a SMM
Social media marketing is the process of sharing and discussing information with the targeted audiences via extensive
use of social media networks such as Sphinn, Stumble Upon, Digg, Facebook, etc. This approach helps to drive quality
traffic, build brand awareness and often develop natural links which contribute to the search engine optimization process.
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Online Reputation Management a.k.a ORM
Online Reputation Management is the process of tracking an organisation's actions, and the public consumer's opinions about the
organization. Immediate response in the most appropriate manner towards negative findings will then be carried out
to minimize the negative impact on the organization.
Pre-emptive measures will also be employed to prevent negative mentions from ranking for your business name, services or products
in the organic search results.
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Site Usability Analysis
Site Usability Analysis is the process of identifying and eliminating obstacles that prevent site users from
achieving their objectives. The goals of this particular service is to improve conversion rate, bounce rate,
click through rate and help end-users to navigate the site with ease. This is also an approach to:
- Make web sites easy to use and understand for an end-user.
- Deliver information to end-user in a clear and concise way
- Place important information or elements on the correct areas of a web page.
- Offer choices to end-users in an obvious manner.
- Clear Call To Actions and explanation of the consequences of an action.
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Google Web Analytics Services
Google Analytics is backend software developed by Google that provides comprehensive information about the performances
of a website. Information includes geographical locations of visitors, conversion rate, bounce rate, click through rate,
etc. A professional evaluation will assist you in understanding in depth information about your website.
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Authority Building
Authority building is the process of assisting companies in establishing themselves as the authority for targeted
topics or industries by constant creating or engaging in authoritative content.
The benefits of being perceived as an authority of targeted topics or industries include: (a) Increasing awareness
(b) Increased in sales leads (c) Free promotion of your services or products (d) Improving rankings in the SERPs.
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Campaign Tracking
Campaign tracking service is the process of identifying and analyzing a campaign performances based on activities on the
website generated by the particular campaign.
For example, an advertising campaign on an external site can be tracked and analysed by attaching a variable on the
external link. When a user clicks on the link, reports can be generated to study the performances of the advertising
campaign.
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