Offers news and insights on the search engine marketing industry including social network marketing, search engine optimization, internet marketing, reputation management, and pay per click marketing. http://www.ezbusinessneeds.com/learn/ Mon, 09 Feb 2009 17:40:12 +0800 Mon, 09 Feb 2009 17:40:12 +0800 EBN Self RSS Generator Constant developments and upgrades take place in almost every business. The same applies to us and this time round, we decided to change the overall design of our website and its interface to be inline with our new objectives. http://www.ezbusinessneeds.com/learn/20090209174008/ezBusinessNeeds.com-Re-developing-its-Site-Design-and-Interfaces/ ezBusinessNeeds.com-Re-developing-its-Site-Design-and-Interfaces Mon, 09 Feb 2009 17:40:12 +0800 What are the key SEO benefits of blogging? In this video, Stephan Spencerwill discuss the key SEO benefits of blogging and various SEO platforms in the market. http://www.ezbusinessneeds.com/learn/20090113191442/SEO-Benefits-of-Blogging-and-its-Platforms/ SEO-Benefits-of-Blogging-and-its-Platforms Tue, 13 Jan 2009 19:14:32 +0800 It has been a year since we launched our free Dofollow search engine built using Google Custom Search and attracted thousands of webmasters worldwide. Throughout the past year, we have received numerous rewarding feedbacks and discovered that customization of the dofollow search engine is quite impossible due to the fact that it operates via Google Custom Search. http://www.ezbusinessneeds.com/learn/20090109185409/Development-of-SEOinz.com-Independent-Dofollow-Search-Engine/ Development-of-SEOinz.com-Independent-Dofollow-Search-Engine Fri, 09 Jan 2009 18:54:27 +0800 Bounce Rate is a metric used in the measurement of a site's visit quality. High bounce rate generally indicates that the entrance pages of a site are not relevant to the visitors and in most cases, aren't compelling enough for a visitor to navigate to other areas within the particular site. http://www.ezbusinessneeds.com/learn/20081229051932/How-Is-Bounce-Rate-Calculated-in-Google-Analytics/ How-Is-Bounce-Rate-Calculated-in-Google-Analytics Mon, 29 Dec 2008 05:19:17 +0800 Link building through directory submission has been a popular method since the start and there has always been a common question on whether directory submissions are still worthwhile in today's search engine optimization. http://www.ezbusinessneeds.com/learn/20081229033629/Are-Directory-Submissions-Worth-The-Dollars-and-Efforts/ Are-Directory-Submissions-Worth-The-Dollars-and-Efforts Mon, 29 Dec 2008 03:36:26 +0800 It is a clear statement that Google does not like the idea of buying and selling paid links. However, if practicing this method does improve your rankings, is it a bad thing afterall? This is a video of Rand Fishkin from SEOMoz elaborating more on this topic. http://www.ezbusinessneeds.com/learn/20081218161658/Is-Buying-and-Selling-Paid-Links-A-Good-Practice/ Is-Buying-and-Selling-Paid-Links-A-Good-Practice Thur, 18 Dec 2008 16:16:26 +0800 It is a common knowledge that SEO isn't rocket science and it can be learnt for free via many online portals such as blogs and professional sites dedicated towards Search Engine Optimization. Since SEO isn't rocket science, many people are surprised by how much it could cost in engaging a GOOD SEO company or consultant. http://www.ezbusinessneeds.com/learn/20081212031101/Why-A-Good-SEO-Campaign-Can-Be-Costly/ Video-on-Google-Searching-Tips-by-Patrick-Norton-and-Matt-Cutts Fri, 12 Dec 2008 03:11:24 +0800 Patrick Norton and Matt Cutts recap some useful tips for searching Google more efficiently. Refresh your skills on searching online for information. http://www.ezbusinessneeds.com/learn/20081207043833/Video-on-Google-Searching-Tips-by-Patrick-Norton-and-Matt-Cutts/ Video-on-Google-Searching-Tips-by-Patrick-Norton-and-Matt-Cutts Sun, 07 Dec 2008 04:38:36 +0800 Questions on how to deal with keyword search results that end up on your home page instead of on a specific landing page, plus a question on how to use Flash on website and at the same time make the site SEO friendly. http://www.ezbusinessneeds.com/learn/20081206222035/How-To-Handle-Keyword-Search-Results/ How-To-Handle-Keyword-Search-Results Sat, 06 Dec 2008 22:20:14 +0800 Listen as Jeremiah Andrick, Program Manager for Live Search Webmaster Center 1.5 tells us about the new tools available for search marketing professionals who want to obtain better results from MSN Live Search. http://www.ezbusinessneeds.com/learn/20081206201552/New-Tools-in-Live-Search-Webmaster-Center/ New-Tools-in-Live-Search-Webmaster-Center Sat, 06 Dec 2008 20:15:51 +0800 Mobile search has been gaining popularity in recent years, especially with the development of mobile phones such as IPhone that provides better browsing and search experiences. With the introduction of more IPhone alike mobile devices, is your website ready for mobile search? This video discusses some of the main factors you need to consider in terms of your website's iPhone readiness and compatibility. http://www.ezbusinessneeds.com/learn/20081205011237/Is-Your-Website-Ready-For-IPhone-Mobile-Search/ Is-Your-Website-Ready-For-IPhone-Mobile-Search Fri, 05 Dec 2008 01:12:23 +0800 Approximately 2 years ago, Google started integrating malware warnings into their search results to warn searchers about risky sites before they visit them. Being 2 years behind Google (the leader in search technologies), Microsoft has finally decided to identify malicious sites in their search results by showing clear warnings beside each suspicious site listing. Well, it is never too late to follow the footsteps of industry leaders. http://www.ezbusinessneeds.com/learn/20081204005431/Is-Microsft-Far-Behind-Google-In-Terms-of-Search-Technologies/ Is-Microsft-Far-Behind-Google-In-Terms-of-Search-Technologies Thur, 04 Dec 2008 00:54:32 +0800 It is very common for a business to run multiple search and internet marketing campaigns for a similar marketing objective, therefore it is important to understand the overall performances of a website and its campaigns, including the conversion rate, click through rate, bounce rate, traffic volume, traffic sources, etc. http://www.ezbusinessneeds.com/learn/20081202192948/How-To-Survive-Economic-Downturn-With-Web-Analytics/ How-To-Survive-Economic-Downturn-With-Web-Analytics Tue, 02 Dec 2008 19:29:43 +0800 The most ideal method of link building is to obtain links naturally, however there are times where buying links is necessary to get a business recognised. Although Google does not approve link building in terms of cash exchange, an indirect approach is still acceptable. Enjoy the video where Aaron Wall from SEOBook.com discusses the various techniques in buying links indirectly. http://www.ezbusinessneeds.com/learn/20081127045511/Safe-Link-Buying-Techniques-by-Aaron-Wall/ Safe-Link-Buying-Techniques-by-Aaron-Wall Thur, 27 Nov 2008 04:55:18 +0800 Recently, i went across an article written by Skip Chilcott, Sr. Product Manager of Microsoft where he publicly recommended webmasters to engage in link exchange schemes which are regarded as semi black hat SEO techniques by the search engines. http://www.ezbusinessneeds.com/learn/20081127033136/Shady-SEO-Advice-By-Microsoft-Employee-Skip-Chilcott/ Shady-SEO-Advice-By-Microsoft-Employee-Skip-Chilcott Thur, 27 Nov 2008 03:31:21 +0800 Recently, there has been circulation of reports that a hacker could gain control of Gmail accounts and work towards gmail users' GoDaddy accounts. Claims by victims of such activities grew by the day and media coverage increased, which placed Google Gmail's market share at risk. http://www.ezbusinessneeds.com/learn/20081127004627/Google-Reacts-Towards-Rumours-on-Gmail-Vulnerability/ Google-Reacts-Towards-Rumours-on-Gmail-Vulnerability Thur, 27 Nov 2008 00:46:21 +0800 Matt Cutts, John Mu and Maile Ohye are among some other experts whom have answered uncertainties and confirmed speculations of webmasters from around the world during the recent 3rd Live Chat Q & A held on October 2008. http://www.ezbusinessneeds.com/learn/20081126033719/Google-Answered-Uncertainties-and-Confirmed-Speculations/ Google-Answered-Uncertainties-and-Confirmed-Speculations Wed, 26 Nov 2008 03:37:32 +0800 This is a video interview of Bruce Clay dicussing the topic on search engines evolution. Enjoy. http://www.ezbusinessneeds.com/learn/20081123172637/Search-Engines-Evolution-Interview-With-Bruce-Clay/ Search-Engines-Evolution-Interview-With-Bruce-Clay Sun, 23 Nov 2008 17:26:17 +0800 We wrote a post previously on Search Engines Evolution - The Impact on SEO and this is a video interview of Matt Cutts on the topic. Enjoy. http://www.ezbusinessneeds.com/learn/20081123032512/Search-Engines-Evolution-Interview-With-Matt-Cutts/ Search-Engines-Evolution-Interview-With-Matt-Cutts Sun, 23 Nov 2008 03:25:17 +0800 Over the years, search algorithms have been evolving frequently to deliver the most relevant results to the searchers of today's world and have since evolved into modern sets of ranking methods which might affect the future of Search Engine Optimization. http://www.ezbusinessneeds.com/learn/20081119014039/Search-Engines-Evolution-The-Impact-on-SEO/ Search-Engines-Evolution-The-Impact-on-SEO Wed, 19 Nov 2008 01:40:17 +0800 URL Redirection is a technique used in directing visitors to new pages or changed domains. For the purpose of having good onpage optimization, it is always important to practice the proper redirect techniques to keep the link juices flowing. http://www.ezbusinessneeds.com/learn/20081021181042/URL-Redirect-Techniques-For-SEOs/ URL-Redirect-Techniques-For-SEOs Tue, 21 Oct 2008 18:10:32 +0800 Yahoo has announced the plan to roll out Yahoo Web Analytics (Beta) service in phases for the remainder of 2008 and into next year. http://www.ezbusinessneeds.com/learn/20081010004417/Yahoo-Launches-Web-Analytics-(Beta)/ Yahoo-Launches-Web-Analytics-(Beta) Fri, 10 Oct 2008 00:44:32 +0800 With the economy taking a downturn, how should business re-evaluate their marketing strategies? Faced with an uncertain economy, companies worldwide should start focusing on internet marketing or online branding campaigns that yield short as well as long term Return On Investment (ROI) results. http://www.ezbusinessneeds.com/learn/20081002022315/Marketing-Tactics-In-A-Plunging-Economy/ Marketing-Tactics-In-A-Plunging-Economy Thur, 02 Oct 2008 02:23:32 +0800 Over the past weekend, there has been a new Google Pagerank update that lasted over a period of 4 days. Many websites (including ours) experienced a drop in their homepage's pagerank and were left wondering why. http://www.ezbusinessneeds.com/learn/20081001001631/Does-Pagerank-Affects-Your-Search-Engine-Rankings/ Does-Pagerank-Affects-Your-Search-Engine-Rankings Wed, 01 Oct 2008 00:16:32 +0800 If you are serious on building a business with a model that is focused on the World Wide Web, i will suggest the use of a dedicated IP address for your domain, however this has got nothing to do with achieving higher rankings in the search results. Why? http://www.ezbusinessneeds.com/learn/20080926014609/Does-Dedicated-IP-Address-Means-Higher-Rankings/ Does-Dedicated-IP-Address-Means-Higher-Rankings Fri, 26 Sep 2008 01:46:49 +0800 Google's approach towards link spamming has taken a further step with an updated Google Patent named Information Retrieval Based On Historical Data which states the possibility of detecting link spamming with the purpose of boosting a site's rankings. http://www.ezbusinessneeds.com/learn/20080924223435/Link-Building-101-The-Slow-Approach/ Link-Building-101-The-Slow-Approach Wed, 24 Sep 2008 22:34:28 +0800 Have an existing idea? How about taking it into a new level by value-adding the idea? This is exactly what Cligs has done with their URL Shortening Service which is enhanced by built-in analytics reports and some other value-added features which we will be looking at in this post. http://www.ezbusinessneeds.com/learn/20080921005323/Cligs-Provides-SEO-Friendly-URL-Shortening-Service-With-Built-In-Analytics/ Cligs-Provides-SEO-Friendly-URL-Shortening-Service-With-Built-In-Analytics Sun, 21 Sep 2008 00:53:46 +0800 Jeremy Schoemaker from the popular blog ShoeMoney posted that Best Of The Web Directory is currently in talks to purchase DMOZ Directory from AOL and a deal could be reached fairly soon. Although this blog post by Jeremy Schoemaker is a still a rumour, it still got me thinking how a successful buyover of DMOZ would change the way Google looks at DMOZ.ORG directory authority as well as the existing benefits of listing a website in DMOZ directory. http://www.ezbusinessneeds.com/learn/20080917032717/BOTW-To-Purchase-DMOZ-From-AOL/ BOTW-To-Purchase-DMOZ-From-AOL Wed, 17 Sep 2008 03:27:24 +0800 Nearly 7 months ago, ezBusinessNeeds.com launched its dofollow search engine which is the first few in the industry using Google CSE technology and our database of dofollow blogs. Results have been amazing as we received both positive and negative feedbacks from our users whom have used the tool over 33789 times. http://www.ezbusinessneeds.com/learn/20080917002505/Dofollow-Search-Engine-With-A-New-Database/ Dofollow-Search-Engine-With-A-New-Database Wed, 17 Sep 2008 00:25:43 +0800 Today i will start sharing Part One - Onpage Optimization Tags which i believed to be one of the most important factors (not in order of importance) affecting SERPs rankings of websites and by following these updated SEO guidelines, your website will at least stand a much better chance in over ranking its competitors. http://www.ezbusinessneeds.com/learn/20080913182025/Search-Engine-Optimization-Guide-Part-One/ Search-Engine-Optimization-Guide-Part-One Sat, 13 Sep 2008 18:20:23 +0800 Paid directories, soon becoming part of Search Engine Optimization's history, were once regarded as one of the best link building strategies back in the golden days where manipulation of search results were easily done. http://www.ezbusinessneeds.com/learn/20080911012457/Paid-Directories-Becoming-A-History/ Paid-Directories-Becoming-A-History Sat, 11 Sep 2008 01:24:42 +0800 Quarkbase is a new powerful web tool which has the ability to find lots of information about a website. It offers an organized and detailed overview, complete with summary, WHOIS information, social popularity, traffic information and PLUS latest blog posts and blogging information about the site. http://www.ezbusinessneeds.com/learn/20080908230722/Find-Everything-About-A-Website-Using-Quarkbase/ Find-Everything-About-A-Website-Using-Quarkbase Sat, 08 Sep 2008 23:07:15 +0800 It has been 4 days since the launch of Google Chrome and after reading so many different reviews on this new browser, i have decided to try it out personally and give a brief review of the application. (Googlebot, i am reviewing Google Chrome and promoting this application, so please reward me!!!) http://www.ezbusinessneeds.com/learn/20080906213540/Testing-Out-Google-Chrome-For-The-First-Time/ Testing-Out-Google-Chrome-For-The-First-Time Sat, 06 Sep 2008 21:35:37 +0800 Are you using your life skills for a good cause? That was what i did 2 days back when i received a suspicious email in my business email account. This post is based on facts and evidences that i have discovered while researching on the source of the suspicious email and hoepfully this can be served as a clear warning to those who plan on starting an illegal website in Singapore. http://www.ezbusinessneeds.com/learn/20080902014443/Bust-An-Illegal-Local-Website-Using-Basic-Internet-Skills/ Bust-An-Illegal-Local-Website-Using-Basic-Internet-Skills Tue, 02 Sep 2008 01:44:37 +0800 The development of search engines is now becoming one of the best medium used in reaching out to the targeted audiences worldwide which led us into analyzing the relationship between offline and online marketing. http://www.ezbusinessneeds.com/learn/20080901205613/Relationship-Between-Offline-and-Online-Marketing/ Relationship-Between-Offline-and-Online-Marketing Mon, 01 Sep 2008 20:56:37 +0800 Google Reconsideration Request is often the last resort to restore your penalized website into Google's website indexes. There are many reasons as to why a website can be penalized and banned from Google's search results and the most common one is by violating Google's Webmaster Guidelines. http://www.ezbusinessneeds.com/learn/20080830035124/Filing-Google-Reconsideration-Request-For-Penalized-Site/ Filing-Google-Reconsideration-Request-For-Penalized-Site Sat, 30 Aug 2008 03:51:33 +0800 Google has officially released Google Ad Manager which can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Google Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory. http://www.ezbusinessneeds.com/learn/20080827085831/Manage-Your-Website-Ads-With-Google-Ad-Manager/ Manage-Your-Website-Ads-With-Google-Ad-Manager Wed, 27 Aug 2008 08:58:34 +0800 After years of threatening, Google has finally honor its promises to block automated rank checking softwares, webwares and plugins which consumes their computing resources. http://www.ezbusinessneeds.com/learn/20080827021611/Automated-Rank-Checking-Blocked-By-Google/ Automated-Rank-Checking-Blocked-By-Google Wed, 27 Aug 2008 02:16:34 +0800