How to Optimize Flash Based Websites
Posted on : 06-08-2008 at 0155 hrs
Author : Rif Chia
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How To SEO Flash Based Website ? Flash proves to be a complex problem faced by the spiders out there and
it will harm your search engine visibility if it is not done properly.
So why are search engine optimization (SEO) practitioners concerned
about Flash, and how can we SEO Flash content properly? The main
problem with Flash is that search engines don't yet understand it, and
probably won't in the near future. Flash includes logic and can take
input from the visitor, but search engines are designed to handle
static content. Flash is actually a running program, so it's much
harder to analyze than plain HTML code.
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Background Knowledge The leading web development tool, Adobe Dreamweaver, embeds Flash in
web pages with code that fails to provide accessibility for visitors or
search spiders who cannot handle Flash. Instead of using the default codings, my recommendation is to create
the primary HTML content, and a method of automatically testing for
Flash support before attempting to insert the movie. In this way, the
primary HTML content can be search optimized if the Flash fails to work
for some reasons. The April 11, 2006 release of Microsoft's popular Internet Explorer
(IE) browser includes an update ("Eolas") that prevents ActiveX-based
Flash controls from working properly. When the user attempts to
interact with the Flash, a tool tip appears, stating, "Click to
activate and use this control." Isn't that annoying? Note : For such
cases, visitors will be able to see the html content that we have
preloaded. Requirements For Successful Use Of Flash Flash animation is a great way to present complex content because it
allows the designer to put more content in a finite space, without
wrecking page design. For technology sites, Flash is an ideal way to
present a slide show or movie explaining a complex product. At the
other end of the spectrum, art and entertainment sites have a real need
for multimedia, and Flash is the perfect solution. When using Flash, we'd like to satisfy each of these objectives: * Clean design * Search Engine Optimization * Accessibility for a wide variety of browsers, including screen readers and mobile phones * Code validation and standards compliance * Correct functionality with IE SEO FLASH PROGRAMMING My method to SEO Flash is to create a Javascript coding that has the
ability to detect if Flash is supported by the visitors and spiders.
Then we apply the above mentioned method, by creating Html content that
is similar to the Flash content. Scenario A spider crawls your website and encounter the Javascript codes. The
coding decides that the spider does not have Flash support and will
then activate the control to display basic Html content instead of
Flash content. Problem solved. Be Really Careful Spiders are simply robots, they aren't humans. There may be chances
where the spiders could mistakenly decide that the Html content is a
form of cloaking. And? Get yourself prepared to face the penalties. Hey
we have already warned you of the possible penalties, don't try
creating Flash sites and you will be safe.
Tags:
SEO
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