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Manage Your Website Ads With Google Ad Manager

Posted on : 27-08-2008 at 0858 hrs
Author : Rif Chia

Google Ad Manager

Google has officially released Google Ad Manager which can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Google Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory.

Google Ad Manager has appeared to be a direct compeition to OpenX (previously known as OpenAds and phpAdsNew), a solution for management of advertising campaigns on websites. Both solutions can help to serve or track the performance of ad units sold either directly or through third-party networks, however Google has a winning edge over OpenX due to the fact that Google uses Adsense to fill unsold inventory or compete on prices against other ad networks which optimized returns for publishers.

With its hosted solution, Google Ad Manager also has the advantage of an easier set-up and administration process, unlike OpenX which requires server-side installation and code maintenance. Google Ad Manager's interface now also supports 32 languages, international currencies, ad preview on live site as well as day and time targeting. Try it out, it will change your perspectives towards managing your Ad Campaigns and it will jolly well be the next big thing in the world of internet marketing.

Tags: Google, Adsense

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