Bounce Rate is a metric used in the measurement of a site's visit quality. High bounce rate generally indicates that the entrance pages of a site are not relevant to the visitors and in most cases, aren't compelling enough for a visitor to navigate to other areas within the particular site.

The key to lowering a site's bounce rate is to make the visitors happy in terms of content, usefulness, etc. Yes! Make your users happy and this will lead to social bookmarking, recommendation, re-visits, linking, higher pageviews per visit, etc which eventually helps in lowering your site's bounce rate.

Link building through directory submission has been a popular method since the start and there has always been a common question on whether directory submissions are still worthwhile in today's search engine optimization.

Hear this podcast as Lee Odden of Top Rank Online Marketing answers the question on the worth of Directory Submissions.

It is a common knowledge that SEO isn't rocket science and it can be learnt for free via many online portals such as blogs and professional sites dedicated towards Search Engine Optimization. Since SEO isn't rocket science, many people are surprised by how much it could cost in engaging a GOOD SEO company or consultant.

Recently, i met a friend of mine whom previously worked as a senior programmer at a reputable ecommerce solution company. He shared with me an unforgetable experience which i believed can be used to relate to this particular topic.

Questions on how to deal with keyword search results that end up on your home page instead of on a specific landing page, plus a question on how to use Flash on website and at the same time make the site SEO friendly.

Listen as Jeremiah Andrick, Program Manager for Live Search Webmaster Center 1.5 tells us about the new tools available for search marketing professionals who want to obtain better results from MSN Live Search.

Mobile search has been gaining popularity in recent years, especially with the development of mobile phones such as IPhone that provides better browsing and search experiences. With the introduction of more IPhone alike mobile devices, is your website ready for mobile search? This video discusses some of the main factors you need to consider in terms of your website's iPhone readiness and compatibility.

Approximately 2 years ago, Google started integrating malware warnings into their search results to warn searchers about risky sites before they visit them. Being 2 years behind Google (the leader in search technologies), Microsoft has finally decided to identify malicious sites in their search results by showing clear warnings beside each suspicious site listing. Well, it is never too late to follow the footsteps of industry leaders.

Search & Internet Marketing Campaigns In An Economic Downturn
It is very common for a business to run multiple search & internet marketing campaigns for a similar marketing objective, therefore it is important to understand the overall performances of a website and its campaigns, including the conversion rate, click through rate, bounce rate, traffic volume, traffic sources, etc.

To achieve an in-depth understanding of the various performance metrics, a Web Analytics tool with comprehensive features should be put in place. This allows a business to determine its website's performances, identify successful campaigns and compare & adjust different campaigns to meet its common marketing objective.

The importance of web analytics will continue to increase, especially in the year of 2009 where new concepts such as Universal Search, Intent-Based Search and Behaviour-Based Search start kicking in.