Mobile search has been gaining popularity in recent years, especially with the development of mobile phones such as IPhone that provides better browsing and search experiences. With the introduction of more IPhone alike mobile devices, is your website ready for mobile search? This video discusses some of the main factors you need to consider in terms of your website's iPhone readiness and compatibility.

Approximately 2 years ago, Google started integrating malware warnings into their search results to warn searchers about risky sites before they visit them. Being 2 years behind Google (the leader in search technologies), Microsoft has finally decided to identify malicious sites in their search results by showing clear warnings beside each suspicious site listing. Well, it is never too late to follow the footsteps of industry leaders.

Search & Internet Marketing Campaigns In An Economic Downturn
It is very common for a business to run multiple search & internet marketing campaigns for a similar marketing objective, therefore it is important to understand the overall performances of a website and its campaigns, including the conversion rate, click through rate, bounce rate, traffic volume, traffic sources, etc.

To achieve an in-depth understanding of the various performance metrics, a Web Analytics tool with comprehensive features should be put in place. This allows a business to determine its website's performances, identify successful campaigns and compare & adjust different campaigns to meet its common marketing objective.

The importance of web analytics will continue to increase, especially in the year of 2009 where new concepts such as Universal Search, Intent-Based Search and Behaviour-Based Search start kicking in.

The most ideal method of link building is to obtain links naturally, however there are times where buying links is necessary to get a business recognised. Although Google does not approve link building in terms of cash exchange, an indirect approach is still acceptable. Enjoy the video where Aaron Wall from SEOBook.com discusses the various techniques in buying links indirectly.

Recently, i went across an article written by Skip Chilcott, Sr. Product Manager of Microsoft where he publicly recommended webmasters to engage in link exchange schemes which are regarded as semi black hat SEO techniques by the search engines.

His theory towards this piece of shady advice? "They help to boost our rankings in search engines." and "search engines look at the number of links to your site from other sites when listing sites in search results."

The above statement is extracted directly from the article which appears to be rather shallow. Do you know that there are more than 200 factors in determining rankings? Unless Mr Skip Chilcott is trying to tell our community that MSN Live Search still works around the old model of link building or maybe this explains why MSN Live Search has not been successful over the years.

Recently, there has been circulation of reports that a hacker could gain control of Gmail accounts and work towards gmail users' GoDaddy accounts. Claims by victims of such activities grew by the day and media coverage increased, which placed Google Gmail's market share at risk.

Matt Cutts, John Mu and Maile Ohye are among some other experts whom have answered uncertainties and confirmed speculations of webmasters from around the world during the recent 3rd Live Chat Q & A held on October 2008.

This is a video interview of Bruce Clay dicussing the topic on search engines evolution. Enjoy.

1) Search Engines Evolution - The Impact on SEO
2) Search Engines Evolution - Interview with Matt Cutts

We wrote a post previously on Search Engines Evolution - The Impact on SEO and this is a video interview of Matt Cutts on the topic. Enjoy.

Over the years, search algorithms have been evolving frequently to deliver the most relevant results to the searchers of today's world and have since evolved into modern sets of ranking methods which might affect the future of Search Engine Optimization.