Bounce Rate is a metric used in the measurement of a site's visit quality. High bounce rate generally indicates that the entrance pages of a site are not relevant to the visitors and in most cases, aren't compelling enough for a visitor to navigate to other areas within the particular site.

The key to lowering a site's bounce rate is to make the visitors happy in terms of content, usefulness, etc. Yes! Make your users happy and this will lead to social bookmarking, recommendation, re-visits, linking, higher pageviews per visit, etc which eventually helps in lowering your site's bounce rate.

Approximately 2 years ago, Google started integrating malware warnings into their search results to warn searchers about risky sites before they visit them. Being 2 years behind Google (the leader in search technologies), Microsoft has finally decided to identify malicious sites in their search results by showing clear warnings beside each suspicious site listing. Well, it is never too late to follow the footsteps of industry leaders.

Search & Internet Marketing Campaigns In An Economic Downturn
It is very common for a business to run multiple search & internet marketing campaigns for a similar marketing objective, therefore it is important to understand the overall performances of a website and its campaigns, including the conversion rate, click through rate, bounce rate, traffic volume, traffic sources, etc.

To achieve an in-depth understanding of the various performance metrics, a Web Analytics tool with comprehensive features should be put in place. This allows a business to determine its website's performances, identify successful campaigns and compare & adjust different campaigns to meet its common marketing objective.

The importance of web analytics will continue to increase, especially in the year of 2009 where new concepts such as Universal Search, Intent-Based Search and Behaviour-Based Search start kicking in.

Recently, there has been circulation of reports that a hacker could gain control of Gmail accounts and work towards gmail users' GoDaddy accounts. Claims by victims of such activities grew by the day and media coverage increased, which placed Google Gmail's market share at risk.

Matt Cutts, John Mu and Maile Ohye are among some other experts whom have answered uncertainties and confirmed speculations of webmasters from around the world during the recent 3rd Live Chat Q & A held on October 2008.

This is a video interview of Bruce Clay dicussing the topic on search engines evolution. Enjoy.

1) Search Engines Evolution - The Impact on SEO
2) Search Engines Evolution - Interview with Matt Cutts

We wrote a post previously on Search Engines Evolution - The Impact on SEO and this is a video interview of Matt Cutts on the topic. Enjoy.

Over the years, search algorithms have been evolving frequently to deliver the most relevant results to the searchers of today's world and have since evolved into modern sets of ranking methods which might affect the future of Search Engine Optimization.

Over the past weekend, there has been a new Google Pagerank update that lasted over a period of 4 days. Many websites (including ours) experienced a drop in their homepage's pagerank and were left wondering why.

It seems like Google has been lowering lots of websites' pagrank in their last few PR updates which includes many of the authority sites too. However, now the question is: Does a drop in pagerank affects your website's rankings in search engine results?