Bounce Rate is a metric used in the measurement of a site's visit quality. High bounce rate generally indicates that the entrance pages of a site are not relevant to the visitors and in most cases, aren't compelling enough for a visitor to navigate to other areas within the particular site.

The key to lowering a site's bounce rate is to make the visitors happy in terms of content, usefulness, etc. Yes! Make your users happy and this will lead to social bookmarking, recommendation, re-visits, linking, higher pageviews per visit, etc which eventually helps in lowering your site's bounce rate.

Listen as Jeremiah Andrick, Program Manager for Live Search Webmaster Center 1.5 tells us about the new tools available for search marketing professionals who want to obtain better results from MSN Live Search.

Quarkbase is a new powerful web tool which has the ability to find lots of information about a website. It offers an organized and detailed overview, complete with summary, WHOIS information, social popularity, traffic information and PLUS latest blog posts and blogging information about the site.

SEO Tools Of The Week : Whois Source
Whois Source is a piece of nice tool to use for the optimization of your website. Simply enter your URL and you will be shown all the common whois data, PLUS other factors such as Relevancy, Links In, Alexa Ranking, SEO Score, etc. It is not only useful for optimizing your site for better results, it can also be used to research on your competitors.